VIDEO HAS BEEN EXPENSIVE
The cost of writing, producing, and distributing video using old-world rules makes it cost prohibitive.
VIDEO DEMANDS NEW TOOLS
Corporate communications people are steeped in words, while video remains in the hands of advertising. Video as a comms tool, with speed and authenticity, is an emerging but essential new voice.
REACHING PEOPLE IS HARD
People consume content on a growing array of platforms. Facebook, YouTube, Reddit, Instagram, SnapChat, Twitter, Medium. They don’t come you… you need to reach them where they are.